The COVID-19 outbreak has really shaken the event industry. It is becoming really hard to predict when the world will go back to normal and social distancing protocols will be lifted. But one thing is sure that events don’t stop. Even if the physical events have come to a pause, virtual events are becoming more relevant than ever.
Now, the event industry has expanded its reach online and if you’re an organization that wants to continue its workflow, you can take full advantage of the virtual events. But then again, the effort that goes into organizing the event remains the same.
From gathering speakers to marketing the campaign, there’s a lot that goes into making a virtual event successful. If you are looking for virtual event marketing tips then you have come to the right place. Here we have mentioned 5 strategies that you can use to market your event campaign.
Virtual event Marketing Strategies
1. Create an Attractive Event Page
You need to start by making an engaging and attractive event page. You can add graphics that can catch the eyes of your audience. You can also optimize the page properly and add relevant links to your website and sign up links along with your contact information. Also, add the sponsor details along with the bios of the speakers of the event.
2. Email Marketing
When it comes to marketing virtual events, emails are your greatest ally. You should make full use of the emails and send newsletters to the target audience about your upcoming events. Try to format the emails as engaging as possible. It can help you in getting sign-ups from the right people.
3. Take Advantage of Social Media
Social media platforms are one of those places where one right approach can make you the king of the jungle, at least for a few years or months. So make sure that you take full advantage of platforms such as Facebook, and LinkedIn. Create banners, run ads, spread the word through groups. There’s so much that you can achieve through social media.
4. Get Sponsors
You’d obviously need sponsors for your event so firstly, get the right sponsor for your event. You can collaborate with a newsletter or someone who is related to your industry. And then you can ask the sponsor to spread the word of the event among their network. This way, you can strategize your marketing plan.
5. Be Consistent
The thing about planning event marketing is that you have to be consistent with your efforts. You can’t just take a day off one day. You have to keep the effort constant and going. You can try different techniques to attract attention. You can offer giveaways, create catchy videos, follow up with them, and so on.
If you want to learn how to plan a virtual event and what more can be done in terms of marketing then you can contact Wedding Management Institute (WMI). We are among the top institutions in the country that can help you get the best education and on-field experience in the event industry. So, come to WMI to know more about virtual event marketing.